sábado, 23 de mayo de 2009

Advertising

Consumption of television grows, but what really enhances the audience are ads which increasingly take up more time on schedule of various channels. Spanish television broadcast a lot of advertising. This is a perception that has not only the audience but the European Commission, which on Tuesday opened a file for this cause, but both share the same opinion. According to Elena Perez, spokesman of the Spanish Association of Advertisers, the effectiveness of the message of ads is, first, to observe the spirit of the law, which sets in 12 minutes the time that can take advertising channels, a time that is exceeded regularly according to Brussels. For its part, Alejandro Echevarría, president of UTECA the association of TV commercials, called for reducing the advertising time on public channels, but did not touch the private one.

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