Interactive hoardings have advantages and disadvantages. The advantage is that you rapidly can find the advertisement without having to stop, to read, and to have the possibility of changing the advertisement.
The disadvatages are a great number, I think, as it is an invasion of privacy, because you can't decide when to stop these advertisemts and they are bombarding your mind.
On the other hand, digital technology should provide opprtunities for people who can not see or hear. In the future, digital advertisemts will be more harmful towards your privacy than now. Technology advances go very fast but we must learn how to respect the privacy of every individual, for example, with experts to examine the advertisemts before they appear on the screen. .
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